Post about "Marketing"

Email Marketing Tips – How Often Should I Email My List?

If you’re reading this you are probably looking for email marketing tips that will help you build a strong list of loyal prospects interested in whatever it is that you have to offer. In this article I am going to go over some of the most asked questions about email marketing and give you my 3 tips for connecting with your list more and making more sales.

Email marketing is such a powerful way to connect with people interested in whatever you have to offer because people check their email very frequently, have it on their smart phones, use it all day at work and so on. So how do you make sure that YOUR emails stand out from the rest and get them to take action? Read on for my answers to some frequently asked questions about email marketing.

What is the point of email marketing?

Some people try to just hit their visitors with a sales page the moment they arrive on their website, which will lose them a HUGE amount of sales. By building a list of people that are interested in what you have to offer you are growing a database of potential clients. This can be done by giving away a free report of newsletter helping your prospect solve the problem they were searching for a solution to.

For example, I recently searched for “best dogs for children” and came across a website that offered a free newsletter on choosing the right breed of dog for your situation. Now this company has my email address and is sending me free tips almost every day to help me solve my problem – finding the right dog for my family.

As I receive more emails from them with useful tips, our relationship grows stronger. I am more likely to buy something from them in the future because I TRUST them. They have proven to me that they know their subject well and have won me over as a loyal subscriber. THAT’S what you want to do with your email subscribers.

Give them something free, build the relationship and THEN recommend products. This way they are far more likely to buy from you AND buy multiple products as time goes on.

So what should I email my list?

I like to email my list tips and tricks that will help them in their business (as that is why they come to my website) so we have a 3 day video course that shows them how to solve their biggest problems – lack of money, lack of leads and lack of sales.

I suggest you take the time to brainstorm what it is that your target audience is looking for and put it into a free PDF titled “Top 3 Ways To [solve XYZ problem] FAST”. Now you just put it in to your first autoresponder message with a thank you for subscribing message and let it do it’s thing!

How often should I send out a broadcast to my list?

I was guilty of totally neglecting my list at first, because I was so focused on generating more and more leads to grow my list. I know that about 70% of those reading this are thinking “Eeek! That’s me too!” because they are not taking the time to connect with their current list, why? Well one reason is probably that they are scared of pushing a sale, or they don’t know what to say in their emails. Well, I was they same and I now have three words for you – GET OVER IT!

Seriously, the moment I started connecting with my email list frequently was the moment my sales went through the ROOF. And the great thing was, I didn’t even ‘pitch’ to them. I just simply sent great content that would help them each day and on each email gave them the chance to buy something that could help them further. That’s it!

So my answer to how often you should email your list may shock a lot of you, you may think “well she can do that because she’s got a big list” or some other excuse but listen carefully….I email my list DAILY without fail.

DAILY!? Don’t you get lots of unsubscribes? Not really. The way I look at it is what use is someone that is ‘subscribed’ to my list if I never send them anything to read/watch? By emailing daily I have seen a huge increase in my open rates, my click through rates AND my sales. If someone unsubscribes, they probably weren’t going to BUY anything if they didn’t even want my FREE tips.

Think about it, do you really want people on your list who are not excited to learn every single thing you have to offer them? Do you want them to forget who you are between your mailings? Or do you want to stand out, deliver excellent quality each day and build a list that is so STRONG that any time you recommend something you see a massive % of them buy?

Don’t be scared of unsubscribes – there are plenty of more leads out there for your business!


With all of the different types of marketing that exist, it might be hard to track down what works best with which media type. In the case of mobile marketing, it is pretty easy to narrow down not only what media you want to focus on but also what audience. Read this article for some great tips.

Know your audience. If you are planning to market to mobile phones, you should design your ad around them. Many phone have difficulty downloading large amounts of data. If it takes too long to download, many people will simply exit the program before it even reaches the point where they can see your message.

Let people know you offer mobile marketing in every way you can. Talking about it on your blog, website, and forums will inform your customers of the program, and give them the information they need to participate. Use social networking to draw customers in, by offering special deals only available through the mobile program.

Treat your customers like people. Instead of just bombarding them with sales information constantly, consider messaging them occasionally with relevant information to their everyday lives. If you find an interesting blog on saving money, for example, send them a link. This lets them know you are not just considering them to be a source of income for you.

Develop an app. Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.

Know exactly what you want to offer your customers before you start out. Mobile marketing encompasses everything from simple text messaging to instant mobile coupons. Planning ahead on what you are going to offer them can make the actual implementation much easier than if you were indecisive in the long run.

Provide a better value for your mobile customers by creating a dedicated opt-in database option for them. This will allow you to provide your customers with a much better value and a great experience while simultaneously giving you a much bigger bang for your buck. It’s a win-win situation here.

You should be focusing on all your stats as a mobile marketer and not just a few popular ones. Measure your entire success, meaning your repeat usage, bounce rate, unique visitors, and your more popular stats like downloads, opens, activations and registrations. You want a feel for it all here.

Investing money is the best way to optimize your website for usage in a mobile marketing campaign. It can be hard to make an attractive mobile site that appeals to all platforms. If you would like this to go smoothly, consider outsourcing the project to someone qualified.

To summarize, there are a lot of different ways that you can get your message out there, but few are as direct as mobile marketing. As you saw by the examples in this article, it can be extremely beneficial if you know what you are doing. Hopefully it works well for you.

Social Media Marketing And SEO

The digital world is an increasingly crowded but mandatory field that businesses owners must play in. As a Tampa business in today’s world it is now not enough to just have a website and Tampa social media marketing strategy, you also must employ a comprehensive search engine optimization plan. For this reason, the smart option is to work with a company, like Webhead Interactive that does both.

Webhead social media strategies are designed in a way to complement their SEO work. This way each end of the marketing spectrum maximizes the work of the other. The result? More traffic to your site and more customers to your business. Tampa social media is a very crowded field. Most businesses are active on one or more of the popular social media platforms, such as Facebook, Twitter, YouTube, even Pinterest and Instagram. For this reason it is important that your business not just be active in your Tampa social media marketing, but also be found through comprehensive SEO efforts.

Webhead Interactive, known as not only a top rated Tampa SEO company, but also the premier Tampa social media marketing agency, has the experience and expertise necessary to help businesses reach their market audience through a fully integrated and optimized social media management strategy. They work on multiple levels to be able to not only help your customers find you, but also interact with you through your social media channels. Since Webhead social media doesn’t just focus on one aspect of your digital marketing, but instead takes a 360 approach, they far surpass the impact of other social media companies in Tampa. Quicker, more powerful results and a proven track record of success.

As the leading full-service Tampa social media agency, Webhead Interactive will help you identify how your business and brand can benefit from an optimized social media presence. An example of some of the services they offer and might recommend include; custom Twitter, Google+ and YouTube backgrounds to help you promote your brand, Facebook timeline design and implementation to increase visitor click-through rates, Pinterest set-up and board strategy, content distribution and sharing strategy to maximize exposure and much more. They will also help you with your digital and social media promotional advertising strategy to further encourage engagement and fan development.

In order to make sure your Tampa business is found by the customers that are looking for you the best strategy is to maximize your online exposure by using both social media marketing and SEO as part of your communications strategy. By choosing a company like Webhead Interactive and Webhead social media, you know you are working with a team that understand and excels at both. The author has an immense knowledge on Tampa social media marketing. Know more about Webhead social media, Tampa social media marketing related info in his website.

Paton Marketing: Quality Solutions for Effective Internet Marketing

Paton Marketing is an Internet Marketing Company Miami that has helped many clients generate great revenues through various online marketing techniques and procedures. Paton Marketing offers services like Search Engine Optimization, Website Development, Pay per Click Management, Reputation Management, and Social Media Marketing. We provide all the services you need at affordable rates.

Our online marketing strategy constantly thrives to get desired results for the clients. Our SEO campaigns cover all critical and diverse factors ranging from on-page, back link, content to website design. All SEO aspects are covered with the simplified three phase approach of Plan, Optimize and Track to strategize, execute and report SEO campaigns.

Miami Marketing Agency uses expert knowledge in a range of marketing services to help bring our clients’ websites to unprecedented levels of success. Through effective online marketing strategies and our expert SEO services, we can help turn your website in to your business’ most powerful lead generator. Google, like many other search engine ranks pages based on certain criteria. To start with, the quality of your site matters a lot.

We also specialize in Web Development and Web Design. Paton Marketing provides our clients with a strategically-developed premium custom website. A great website will go a long way in getting your business noticed online. It also delivers a high-quality user experience. We keep your website up to date regularly.

Internet marketing is much more than site creation. It requires precise marketing techniques and tools across the board. Without our professional assistance, your website will simply fail to generate essential web traffic. Web marketing also entails weekly progress reports. This includes web traffic, along with the number of hits your site secures on a weekly basis.

Miami Marketing Agency also specializes in Reputation Management. Reputation Management is one of most important factor in web marketing. Negative content can terribly affect your business. Paton Marketing Reputation Management strategies can protect your online reputation by suppressing negative content on the search results. We create positive and multiple micro-sites ensuring that the negative links are pushed further out of search results.

If you are struggling with web traffic issues, our dedicated marketing team can help you within time and budget. Simply contact us today.